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麋鹿風情小鎮是以麋鹿生態保護區資源為依托，集生態旅游、健康養生、休閑度假、體育競技、文化傳承、動物研究和科普教育于一體的森林濕地特色風情小鎮。標志整體圖形采用開放式的藝術表現，品牌形象開放包容，體現出以鹽城文化為背景的特色小鎮形象。我們采用形似鹿角的幾何元素代表麋鹿文化，跳躍的麋鹿構成了建筑形態，以童趣的方式展現了小鎮作為旅游目的地的新型概念，讓游客身臨其境；巧妙的圖形又似林木，代表自然生態，凸顯大豐文化的同時，呼應生態旅游、綠色旅游的觀點。圓形的上半部分如旭日東升，寓意著蓬勃的朝氣；下半部分水天一色的獨特風光，展現著海濱小鎮的風韻，突出了身在此處的悠閑自在。色彩應用漸變色系，與國際接軌，表現了小鎮悠閑輕松的氛圍，大自然由五彩斑斕的萬物組成，因此繽紛的色彩是大自然的象征，增強了視覺張力。

Based on the resources of elk ecological reserve, elk style town is a Forest Wetland style town integrating eco-tourism, health preservation, leisure and vacation, sports competition, cultural heritage, animal research and popular science education. The overall logo graphic adopts an open artistic expression, and the brand image is open and inclusive, reflecting the image of a characteristic town with Yancheng culture as the background. We use the geometric elements like antlers to represent the elk culture, and the leaping elk forms the architectural form, which shows the new concept of the town as a tourist destination in the way of children's interest, so that tourists can experience it; the ingenious figures are like trees, representing the natural ecology, highlighting the Dafeng culture, while echoing the views of eco-tourism and green tourism.The first half of the circle, like the rising sun in the East, implies vigorous vitality; the second half, with its unique scenery, shows the charm of the seaside town and highlights the leisure here. The application of gradual color system, in line with the international standards, shows the relaxed atmosphere of the town. Nature is composed of colorful things, so the colorful colors are the symbol of nature and enhance the visual tension.