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京杭大運河
The Grand Canal Hangzhou
杭州是中國的城市名片,景區是城市形象的落腳點之一,西湖、 京杭運河·杭州景區是杭州的代表。原有京杭運河杭州景區整體標識基礎形態很正氣、色彩搭配也十分符合景區需求。隨著時代的進步與城市的發展,整個形象需要提升。為響應國家領導主席對外友好政策的思想,京杭運河杭州景區標識提升的重點在于:體現我國對待外國友人是親切的、友好的形象理念。
Hangzhou is one of China's urban business card, the scenic spot is one of the essences of the image of the city, the west lake, hangzhou, hangzhou canal scenic area is representative of hangzhou. Original hangzhou canal scenic area overall identification basis form very upright, colour collocation also is very can meet the demand of the scenic spot. With the progress of era and the development of the city, to improve the whole image. In response to a country for friendship with foreign policy, chairman of the leadership of the thought, the grand canal in hangzhou area identity ascension will focus on: reflect our country treat foreign friends are kind and friendly image.
導視標識設計 - 景區小鎮 - 浙江杭州
掃碼關注盛和美公眾平臺