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皋亭山景區(qū)
Gaoting Mountain Scenic Area
皋亭山景區(qū)位于杭州老城區(qū)東北部,項(xiàng)目規(guī)劃總面積約5.1平方公里,是杭州北部旅游的核心區(qū)。標(biāo)識(shí)設(shè)計(jì)主要采用簡(jiǎn)約型現(xiàn)代設(shè)計(jì)手法,以江南婉約派為創(chuàng)意原點(diǎn),設(shè)計(jì)提煉中充分考慮皋亭山的特性“山形”“河流”“桃花” “亭子”,展現(xiàn)出景區(qū)的活力,讓游客在看導(dǎo)視的同時(shí)還能感受到導(dǎo)視的藝術(shù)魅力。色調(diào)上如同燈光般的暖色調(diào),部分標(biāo)牌造型貼近燈塔和古燈具造型,并在此基礎(chǔ)上,進(jìn)行景區(qū)特色的提取與融合。
Gaoting Mountain Scenic Area is located in the northeast of Hangzhou Old City. The total planned area of the project is about 5.1 square kilometers. It is the core area of tourism in northern Hangzhou. The guide design mainly adopts a simple modern design technique. Taking the Jiangnan Yueyue School as the origin of creativity, the design and extraction fully takes into account the characteristics of the Gaoting Mountain, "Yamagata", "River", "Peach Blossom" and "Pavilion", demonstrating the vitality of the scenic spot. The tourist can also feel the artistic charm of the visual guide while watching the visual guide. The colors are like warm colors like lights. Some signs are close to the lighthouse and ancient lamps. On this basis, the characteristics of the scenic spot are extracted and merged.
導(dǎo)視標(biāo)識(shí)設(shè)計(jì) / 品牌形象設(shè)計(jì) - 景區(qū)小鎮(zhèn) - 浙江杭州
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