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運河新天地(德清·新市古鎮)
Canal New World(Ancient Xinshi Town·Deqing)
“運河新天地”坐落于德清新市古鎮,項目總投資約9億元,占地116畝,2024年開放,以運河文化為核心,規劃商業、藝術、旅宿三大區,打造20余處文化景觀。通過改造老廠房為藝術區、修復歷史建筑、落地數字詩路體驗館活化遺產;引入洲際酒店及非遺商業街區,推動旅游經濟與就業升級。項目以“保護+數字+文旅”模式,成為浙江“千年古鎮”振興標桿,展現傳統與現代融合的發展路徑。
承接過去,展望未來。盛和美設計以 “探古尋新” 為核心理念,為其打造江南運河生活藝術小鎮。融合古鎮風貌、歷史底蘊與民俗風情,保留傳統底色的同時,植入現代時尚文化,通過潔化、序化、藝術化實現舊城與水鄉復興。造型提取古建筑元素,以現代簡約手法重構歷史厚重感,形成新視覺藝術語言;色彩取古韻,融現代材質與視覺,提升街巷人文氣質,激活古鎮內在活力,讓江南水鄉的古老韻味與新時代藝術生活共生共融。
Located in Ancient Xinshi Town, Deqing, Canal New World is a project with a total investment of about 900 million yuan, covering an area of 116 mu. Opened in 2024, it takes canal culture as its core and plans three major zones—commercial, artistic, and hospitality—creating more than 20 cultural landscapes. By transforming old factories into artistic zones, restoring historical buildings, and launching the Digital Poetry Path Experience Hall, it activates heritage. The introduction of an InterContinental Hotel and an intangible cultural heritage (ICH) commercial block drives the upgrading of tourism economy and employment. Adopting the model of "protection + digitalization + cultural tourism," the project has become a benchmark for the revitalization of Zhejiang's "thousand-year-old ancient towns," demonstrating a development path of integrating tradition and modernity.
Connecting the past and envisioning the future, SHM Design takes "Exploring Antiquity and Seeking Novelty" as the core concept to create a Jiangnan canal lifestyle art town. Integrating the features of the ancient town, historical heritage, and folk customs, it retains the traditional essence while implanting modern fashion culture. Through purification, order optimization, and artistic enhancement, it achieves the revitalization of the old city and water town. Extracting architectural elements from ancient buildings, it reconstructs historical profundity with modern minimalist techniques, forming a new visual art language. By combining ancient charm in color with modern materials and visuals, it elevates the humanistic temperament of streets, activates the inner vitality of the ancient town, and allows the ancient charm of the Jiangnan water town to coexist and integrate with artistic life in the new era.
導視標識設計 - 景區小鎮 - 浙江湖州
掃碼關注盛和美公眾平臺