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莫干·庾街坐落于莫干山國(guó)際旅游度假區(qū)內(nèi)，莫干山被譽(yù)為“中國(guó)民宿發(fā)源地”，庾街則是“未來(lái)生活方式示范目的地”。
本案圍繞“快樂(lè)旅行”設(shè)計(jì)主題，在尊重庾街的原生態(tài)基礎(chǔ)，結(jié)合“藝術(shù)+商業(yè)綜合體”的消費(fèi)場(chǎng)景，標(biāo)識(shí)以極簡(jiǎn)主義的設(shè)計(jì)語(yǔ)言和擬人化圖標(biāo)的創(chuàng)新手法，通過(guò)靈動(dòng)的人物符號(hào)讓到訪者與自我鏈接，感受旅途出逃帶來(lái)的灑脫肆意，開(kāi)心之余更是重拾對(duì)未來(lái)探索的勇氣！互動(dòng)性的標(biāo)識(shí)設(shè)計(jì)不僅提升了街區(qū)的趣味性，更讓游客在游玩中療愈心靈，在休閑時(shí)光中重塑生命的張力。

MOGAN YUJIE is situated inside the Mogan Mountain International Tourism Resort. Mogan Mountain is recognized as "the birthplace of China's B&B (Bed and Breakfast) culture", while YUJIE stands as "a pioneering destination for future lifestyles."
Centered around the design theme of "Joyful Travel," this project respects YUJIE's original ecological foundation while integrating consumption scenarios of an "art + commercial complex." The signage system adopts minimalist design language and innovative enthropomorphic icons, using dynamic character symbols to connect visitors with their inner selves. In this situation, they can experience the unrestrained freedom of travel escapades, and rediscover the courage to explore the future amidst moments of delight. The interactive signage design not only enhances the district's playfulness but also allows visitors to heal their minds through immersive experiences and revitalize life's vitality during leisurely moments.