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白音他拉蘇木地處科爾沁沙地腹帶，位于通遼市西部、奈曼旗中北部。白音他拉在蒙語中意為富饒的草甸，寶古圖蒙語意為有鹿的地方，寶古圖沙漠草甸上奔馳的神鹿，讓游客置身于一種自由翱翔的寬廣環(huán)境中。白音他拉蘇木未來旅游小鎮(zhèn)形象總體定位為“蒙古大漠，野性的呼喚”。
盛和美以“蒙古大漠”和“沙漠奇跡”為關(guān)鍵切入點(diǎn)進(jìn)行標(biāo)識設(shè)計，在紅色文化的內(nèi)涵中，打造具有民族特色的全域旅游小鎮(zhèn)標(biāo)識，使用簡潔現(xiàn)代融合歷史的設(shè)計手法，直觀表現(xiàn)文字、圖形的視覺傳遞，彰顯北方豪邁待客之道、熱情好客的精神。

Baiyin tarasumu is located in horqin sandy belt, located in the west of tongliao city, the middle and north of naiman banner. Baiyintara means fertile meadow in Mongolian, and baokudu means a place where there are deer in Mongolian. The flying deer on the desert meadow of baokudu places visitors in a wide environment of free flight. Baiyin-tarasumu future tourism town image is generally positioned as "Mongolia desert, the call of the wild."

Sheng and "Mongolian desert" and "desert miracle" as a key entry point for logo design, in the red culture connotation, make with global tourist town of ethnic identification, using history of design is concise and modern fusion technique, intuitive display text, graphics, visual transmission, reveal the north halma hospitality, the spirit of hospitality.