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瓶窯景區鎮
Bottle Kiln Scenic Town
苕溪湯湯,白鶴巍巍。這座歷史悠久的美麗小城——瓶窯, 坐落在杭州市北部、余杭區西部。瓶窯鎮內秀麗景觀與名勝古跡相映生輝,山、水、林、田等自然景觀俱全,同時也是世界文化遺產良渚古城遺址的所在地。
結合瓶窯景區鎮特有的地域人文,加入良渚時期富有特色的玉琮等元素,簡潔流暢的現代牌體造型,除了讓游客得到更好的指示引導服務外,讓嶄新的標識導視系統成為瓶窯鎮面貌和文化的代表。在標識規劃愿景中,提出了回歸瓶窯景區鎮的項目本質,將導視作為文化傳遞的媒介,通過文明,看見城市,透過歷史,展望未來,助力瓶窯鎮整體形象的提升。
Shao Xi soup soup, white crane wei wei. This beautiful town with a long history - bottle kiln, is located in the north of Hangzhou, Yuhang district in the west. Pingyao town beautiful landscape and scenic spots and historic sites, mountains, water, forests, fields and other natural landscape, but also the world cultural heritage site liangzhu ancient city site.
Combined with the unique regional culture of pingyao scenic area, the addition of unique elements of Liangzhu period, such as jade cong, simple and smooth modern brand body shape, in addition to better guidance services for tourists, let the brand new logo guide system become a representative of the appearance and culture of Pingyao town. In the vision of logo planning, the project is put forward to return to the essence of the town of bottle kiln scenic spot, and guide the town as a medium of cultural transmission, through civilization, see the city, through history, look into the future, and help improve the overall image of the town of bottle kiln.
導視標識設計 - 景區小鎮 - 浙江杭州
掃碼關注盛和美公眾平臺