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蘭亭，地處紹興城西南14公里的蘭渚山下，是東晉著名書法家，書圣王羲之的園林住所，是一座晉代園林,一直因書法名作《蘭亭集序》而名聞海內(nèi)外；近十幾年中，因“蘭亭書法節(jié)”的持續(xù)舉辦而聲名更盛。
為契合書法圣地這一核心內(nèi)容，在設計上，我們采用質樸的風格，融入書法筆墨紙硯的元素，進行視覺傳達設計。整體設計符合中國特色風格，重點考慮與現(xiàn)場環(huán)境的高度匹配，在造型、材質、色彩、排版、人體工程學尺寸等全面綜合考慮，助力打造中國第一蘭亭書法圣地景區(qū)形象。

Orchid Pavilion, located at the foot of Lanzhu mountain, 14 kilometers southwest of Shaoxing City, is the garden residence of wang Xizhi, the famous calligrapher of the Eastern Jin Dynasty. It is a Garden of the Jin Dynasty. It has been famous at home and abroad for the famous calligraphy "Lanting Collection Preface". In the past ten years, because of the "Lanting Calligraphy Festival" continued to hold more famous.
In order to fit the core content of calligraphy holy land, in the design, we adopt a plain style and integrate the elements of calligraphy brush, ink, paper and inkstone to carry out the visual communication design. The overall design is in line with the style of Chinese characteristics, focusing on the height of matching with the scene environment, in the shape, material, color, layout, ergonomic size and other comprehensive consideration, to help create the image of China's first Lanting calligraphy holy land.